Analytics tracking code is a powerful tool used by businesses to track user engagement and activity on their website. However, not all data can be collected by the default tracking code. In this article, we’ll explore what analytics cannot collect and what default tracking code does not track.
What Analytics Can’t Collect
Analytics tracking code is limited in its ability to track certain data points. For example, while it can track the number of users that visit a website, it cannot track demographic data such as age, gender, or location. It also cannot track qualitative data such as user sentiment or opinions. Additionally, analytics cannot track offline activity such as phone calls or in-person meetings.
What Default Tracking Code Doesn’t Track
Default tracking code is limited in its ability to track certain types of data. It cannot track user interactions with third-party websites, such as when a user clicks on an ad or follows a link to another website. It also cannot track user actions within a mobile app, such as what buttons are clicked or which screens are viewed. Additionally, default tracking code cannot track user interactions with emails or other forms of communication.
Analytics tracking code is a powerful tool for businesses to track user activity and engagement on their website. However, it is limited in its ability to track certain data points, such as demographic data or user sentiment. Additionally, default tracking code is limited in its ability to track user interactions with third-party websites, mobile apps, emails, and other forms of communication. Understanding what analytics cannot collect and what default tracking code does not track is important for businesses to ensure they are getting the most out of their analytics tracking code.
