Google Analytics is one of the most popular analytics tools on the web, used by millions of websites around the world. It provides powerful insights into website traffic, user behavior, and other data points. To make the most of the data collected in Google Analytics, it’s important to understand the hierarchical structure of a Google Analytics account.
Understanding the Hierarchical Structure of a Google Analytics Account
Google Analytics accounts are organized into a hierarchical structure, with a top-level account containing multiple properties. Each property has one or more views, which are collections of data from the website or mobile app the property is associated with. Below the view level are filters, which are used to refine the data being collected.
The top-level account is the highest level of the hierarchy, and it is where all the properties associated with the account are stored. Properties are associated with a website or mobile app, and they can be used to collect data from multiple domains or subdomains. Views are collections of data from the associated website or mobile app, and they can be filtered to show only the data relevant to the user’s needs. Filters allow users to refine the data being collected, by excluding certain types of data or by including only certain types of data.
Exploring the Model Representing the Structure
The hierarchical structure of a Google Analytics account is represented by a model known as the Account Hierarchy Model. This model consists of four main components: the Account, the Property, the View, and the Filter.
The Account is the top-level component of the hierarchy, and it is the container for all the properties associated with the account. The Property is associated with a website or mobile app, and it is the container for all the views associated with the property. The View is a collection of data from the associated website or mobile app, and it can be filtered to show only the data relevant to the user’s needs. Finally, the Filter is used to refine the data collected by the view, by excluding certain types of data or by including only certain types of data.
Understanding the hierarchical structure of a Google Analytics account is essential for making the most of the data being collected. By understanding the Account Hierarchy Model, users can better understand how the different components of the account work together to provide powerful insights into website traffic and user behavior.
