When it comes to tracking the performance of digital campaigns, manual tracking is often the most reliable method for getting accurate and up-to-date information. Manual tracking requires that certain parameters be tracked, allowing marketers to understand how their campaigns are performing and identify areas for improvement. In this article, we’ll discuss the three parameters that are recommended for manually tracking campaigns.
Recommended Campaign Parameters
The three parameters that are recommended for manual tracking are cost, reach, and impressions. Cost is the amount of money spent on a particular campaign. Reach is the number of people who have seen the ad, while impressions are the number of times the ad has been viewed. These three parameters are essential for understanding how effective a campaign is and what changes can be made to improve its performance.
Benefits of Manual Tracking
Manually tracking campaigns provides several key benefits. First, it allows marketers to gain a better understanding of the performance of their campaigns. This can help them identify areas for improvement and make adjustments to ensure that their campaigns are as effective as possible. Additionally, manually tracking campaigns allows marketers to keep a closer eye on their budgets and ensure that their campaigns are not overspending. Finally, manual tracking gives marketers the opportunity to track the performance of their campaigns in real-time, allowing them to make decisions quickly and accurately.
Manual tracking is an essential part of any digital campaign, and understanding which parameters to track is key. By tracking the cost, reach, and impressions of campaigns, marketers can gain valuable insights into the performance of their campaigns and make adjustments to ensure that they are as successful as possible.
